Financial firms will spend months perfecting their external messaging. Crafting the mission statement.
Workshopping every line of the CEO bio. Stress-testing LinkedIn posts like they’re rocket launches. But here’s the bit no one says out loud: none of it matters if your employees are quietly
muttering, “yeah, right” under their breath. Internal messaging isn’t a nice-to-have. It’s not just some HR PowerPoint buried three folders deep. It’s your brand – out in the wild, wearing a name badge and attending a client dinner.
Because whether they realize it or not, your employees are walking, talking PR. They’re answering, “So, what’s it like working there?” on panels, in job interviews, and yes, over cocktails at weddings.
If what they say doesn’t match what’s on your website, or worse, if they have no idea what your website even says – people will notice. And let’s be honest: they’ll believe Janet from accounting over your glossy brand video any day.
Strong internal messaging isn’t about rally cries or corporate pep talks. It’s about making sure your colleagues know what the company is doing, why it matters, and how their work fits in. Can they explain the firm in plain English? Can they connect their role to real-world outcomes? Can they do it without using words like “value-add” or “ecosystem”? If not, that’s not a culture issue, that’s a communications issue.
The best firms don’t treat employees like an afterthought. They loop them in before the public announcements. They explain strategy without the buzzword soup. They respect their teams enough to tell them what’s going on, not just send a vaguely inspirational email signed “Leadership.”
Because if your own employees wouldn’t repeat your message with a straight face…why would anyone else?
Want your employees to echo your message, not eye-roll it? Let’s build internal comms that actually stick.
#InternalComms #EmployeeEngagement #BrandFromWithin #FinancialPR
