“We want more visibility.”
It’s one of the most common goals we hear from financial firms – and one of the vaguest. Visibility where? With whom? And for what, exactly?
Without answers, “more visibility” turns into a catch-all, shorthand for “do something” or “make us famous,” or just a case of strategic FOMO. The result? A scattershot sprint for headlines, awkward panel appearances, and a flood of forgettable LinkedIn posts…all sound, no signal.
Here’s the reality check: visibility isn’t the goal. It’s just a vehicle.
Before you chase attention, figure out what you’re actually trying to achieve. Are you looking to attract institutional investors? Raise a fund? Hire A-level talent? Shift the way the industry sees you?
That’s the strategy. Visibility only works when it supports a real business goal – when the right people are seeing the right message at the right time.
So how do you make it count?
Start by knowing who matters. You don’t need to be famous. You need to be relevant to the few who move the needle.
Then, say something worth hearing. Loud doesn’t equal compelling. Clarity, originality, and a sharp point of view do.
And finally, be selective about where you show up. A smart op-ed or a meaningful event beats five empty mentions any day.
Because the end goal isn’t being seen everywhere. It’s being known – by the right people, for the right things.
That’s what strategy actually looks like.
If your visibility plan doesn’t ladder up to business goals, it’s just noise. Let’s turn it into a real strategy.
#StrategicVisibility #ExecutivePositioning #FinancialPR #ThoughtLeadership
